Mazda believes there is scope for cars to evolve further, in a way that takes the joy of driving to a new level and combines it with outstanding environmental and safety performance. Our mission is to achieve the best possible level of fundamental performance and further the evolution of the car. That will be Mazda’s contribution to making the world a better place.
Two main dimensions of innovation were degree of novelty (patent) (. whether an innovation is new to the firm, new to the market, new to the industry, or new to the world) and type of innovation (. whether it is process or product-service system innovation). 
The number of technical terms increases in line with progress. The glossary translates the language of innovation by explaining all the technology in a nutshell.
In the late 1990s, the automotive sector began to embrace a perspective of "constructive disruptive technology" by working with the consultant David E. O'Ryan, whereby the use of current off-the-shelf technology was integrated with newer innovation to create what he called "an unfair advantage". The process or technology change as a whole had to be "constructive" in improving the current method of manufacturing, yet disruptively impact the whole of the business case model, resulting in a significant reduction of waste, energy, materials, labor, or legacy costs to the user.
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William Echikson cites massive growth in startup activity to dispel the myth that EU countries are digital laggards.
Technology and innovation management thesis