Relationship marketing master thesis

Regardless of the dozens of different marketing techniques out there today, word of mouth is still the most powerful, with 84% of consumers citing the recommendation of a friend or family member as their most trusted source when making a purchase decision. The more satisfied and loyal your customers are, the more likely they will be to refer your brand to others. The best way to achieve this is through relationship marketing.

By studying and integrating each of these 12 best practices, you’ll go a long way towards improving your success through relationship marketing. Your customers will not only like you, but they’ll love you! 😉

From a social anthropological perspective, relationship marketing theory and practice can be interpreted as commodity exchange that instrumentalise features of gift exchange . [2] It seems that marketers — consciously or intuitively — are recognizing the power contained in 'pre-modern' forms of exchange and have begun to use it. This perspective on marketing opens up fertile ground for future research, where marketing theory and practice can benefit from in-depth research of the principles governing gift exchange .

In relationship marketing, customer profile , buying patterns, and history of contacts are maintained in a sales database , and an account executive is assigned to one or more major customers to fulfill their needs and maintain the relationship.

well, please let me know if there is any famous article in this field also help ne to find some famous companies which have relationship marketing since this is one of most important points in bitumen business and I should evaluate which factors have some more effect in this regards.


relationship marketing master thesis

Relationship marketing master thesis

In relationship marketing, customer profile , buying patterns, and history of contacts are maintained in a sales database , and an account executive is assigned to one or more major customers to fulfill their needs and maintain the relationship.

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